It’s annoying. It’s time consuming. It’s frustrating - like to the point you’re pouring another glass of wine. Or, ya know, the whole damn bottle.
They’ll take you from working with everybody. To working only with the people you want to work with.
They’ll take you from overworked and overbooked. To working only when you want to.
They’ll take you from charging pennies on the dollar. To charging what you’re really worth.
But the truth you need to swallow: words can make all the difference.
Writing words for your brand’s website ain’t no walk in the park.
The right words will have your readers going from “okay, who is this person,” to “I’m ready, sign me the hell up.”
Yeah, the right words can make all the difference in your business.
But that still doesn’t mean it’s any easier for you to write them.
That’s where I help you!
When you work with me, we’ll get down to the nitty gritty of your business, your brand goals, your voice, and your target audience. And you’ll walk away with a fully written website that’ll connect with those clients you’ve been dreaming of working with.
With expertly-written website copy, your business can go from just hanging on to freakin’ thriving in as little as 4 weeks.
60 minute strategy call
The Sipsy Ink Octopus Camouflage Brand Voice Questionnaire
The Sipsy Ink Deep Dive Research Phase
Full custom website copywriting
On-page SEO practices
Two revision phases
One final copy
so we can discuss your business more. We’ll start off on the right foot so you can explain your business and what you’re hoping to achieve with this project.
so your copy sounds like you and your brand. You’ll get access to this questionnaire so you can tell me how your business sounds. Don’t worry about your web copy sounding like anyone other than you!
so that you know your copy will resonate with your target clients and customers. This. Is. A. Game Changer. You’ll work through my research questions so we can get to the root of your ideal client and how you solve their problems. Then, we’ll discuss everything and weave it into your web copy strategy. It’s the key to getting copy that resonates with your readers and turns them into raving clients!
so you can connect with the people you want to work with. Your website is more than a home page and a services page. You’ll get all of the core pages needed to walk your reader through their buying journey. And the best part? It’s not a copied and pasted template - so don’t worry about cookie-cutter copywriting that looks like everybody else’s.
so more of your ideal clients and customers can find you on Google. Don’t worry about learning to find the right keywords or writing the perfect meta description. I’ll handle it for you! All you’ll have to do is paste it into the right box on your site.
so your copy looks perfect for your brand before you get the final version. While I work hard to make sure I’ve captured your brand voice (and the right language to attract your dream clients), no one knows your brand better than you! That’s why we’ll work through two revision phases so we can make sure it’s perfect before you get the final copy.
so you can make your website work for you. Implement it into your web design whenever you’re ready! It’s as easy as “highlight, CTRL + C, CTRL + V.” And then feel confident directing more of your ideal clients right to your site!
Skip to the NEXT STEP
You and I will talk about your business, your goals, and your copywriting project. Plus, I just wanna get to know you more!
Skip to the NEXT STEP
If we’re a good fit, we’ll get the party started! I’ll get to work on researching your ideal clients and what they need from you. Then, your website words will make it to the page.
Go Back to Step one
After two rounds of revisions, you’ll feel even more empowered and confident in your business with your brand spankin’ new website copy and brand messaging guide that connects with your ideal clients and customers.
It’s no secret that writing is going to be a part of your business. No matter what you do to pay your bills on time.
A brand style guide is the best way for you to stay consistent with your voice in every single thing you write for your brand.
Every future email, sales page, blog post, or Instagram caption will feel cohesive and totally *on brand.* And that builds trust with your potential clients, which ultimately means more money in your pocket.
With your website copywriting package, you’ll get a complimentary custom-designed brand voice style guide for you to use whenever you write any copy for your business!
Your mission statement
Your brand voice
Your brand personality
Your brand content pillars
so you get your main message across to your readers clearly. Like, crystal clearly!
so your writing sounds the same no matter what you’re writing up next. Whether it’s blog posts or emails - you (and your whole team!) will sound consistent.
so you can get a feel for what your brand looks and sounds like on paper (or electronic paper. You know what I’m saying). And you can always refer back to it when you feel like your personality is slipping in your business writing!
so you know exactly what to talk about on your blog and on Instagram. No feeling brain dead when your fingers hit the keyboard!
A custom designed brand voice style guide with the following:
… You know words are powerful enough to get your ideal client from saying “I don’t know if this is what I want,” to “where do I book”...
… You’re totally cool with the fact that everyone has their strengths, and you know copywriting isn’t one of yours…
… You’ve DIYed or used templates for your website a couple times, but nothing truly sounded like your brand. And now you’re ready for copy that’s gonna last for a hot minute…
This is legit for you if...
… You’re just starting out in your business, and you’re not totally clear on your offerings or services yet..
… You’re caught up on the best copywriting strategies and can handle it yourself …
… Your website copywriting is good to go, but you need other copywriting services (check those out here!)...
You can pass on this if...
We were able to increase our pricing from $4,750 to $7,500 and know that our website copy matched that pricing.
Our confidence grew in our website.
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Ryan Noel Films
Tristyn has got the messaging for my brand spot on. I now feel confident when people visit my website they know exactly what we do and who we do it for.
Sometimes we are too involved to get a clear perspective.
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WHAT the cool kids ARE SAYING
Copywriters aren’t like regular writers. They’re cool writers.
A copywriter is someone who writes words for your business. But we’re not just telling stories here. These words are intentionally crafted to motivate your reader to take some kind of action. Ultimately, the biggest action they’re gonna take? Is pulling out their credit cards to buy what you’re offering.
And where creative writers or content writers write for entertainment, copywriters write to do one thing. Make you more money.
Yeah, there are plenty of copywriters out there! So who’s to say I’m the best one for your brand?
I’m definitely not under the impression that I’ll mesh with everyone. And if it turns out we’re not a good fit, I’ll let you know.
But we’ll get along if:
You’re a creative entrepreneur or a purpose-driven brand (as in, you’re hellbent on leaving the world better than you found it, no matter what that looks like for you)...
You like copywriting that gets to the point (but is still full of plenty o’ pizzazz and personality)...
You’re sold on a copywriter who’s gonna laugh with you a hell of a lot in our strategy call. And you’re sold on a copywriter who’s gonna cheer you on like you’re business freakin’ depends on it...
Not sure if your business fits in the categories above? Here’s just a glimpse of who I’ve worked with in the past:
Event DJs, entertainers, and bands
Hair and makeup artists
Luxury home builders
Business and career coaches + strategists
Health and wellness pros
Oooh, super good question!
If you’ve already got words on your site, you might be thinkin’ this is pointless.
But unless you’ve dug deep into copywriting strategies and sales psychology, your words might actually be falling flat with your readers. And that could seriously be keeping your people from reaching out to you.
Copywriting uses all that good stuff to craft words for your website so your brand connects with your ideal clients. And then, it motivates them to take action (i.e., getting in your inbox).
Let me be frank here. Getting copywriting done for your business is going to take some homework on your part. Because here’s the truth: no one knows your brand like you do.
So on the front end of our project, you’ll have questionnaires and research documents to fill out to the best of your ability. And then we’ll hop on a strategy call to go over everything and make sure I have everything I need to write your copy.
And then, I’ll take it from there. So you won’t have to spend countless hours staring at a blank screen, trying to come up with the right words to clearly get your message across (I’ll do that for ya).
Nobody understands your business like you do. I totally get that! That’s why, with your website copywriting package, you’ll have a brand voice questionnaire so I can write specifically for your business. Plus, you’ll have two rounds of revisions so we can go through everything on the doc and fix it up so you’re totally thrilled with it!
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When you sign up for a Sipsy Ink website copywriting project, here’s what you’re getting:
A 60 minute strategy call so we can go over your business, your ideal clients, and your project
The Sipsy Ink Octopus Camouflaged Brand Voice Questionnaires to nail down how your brand sounds on paper
The Sipsy Ink Deep Dive Research Phase to explore your brand further so your copy will resonate with your target audience
Custom-designed brand style guide for you to keep so you can stay consistent with any and all writings for your business
Up to 5 pages of core website copywriting with words designed to warm up your readers and get them saying“sign me the hell up!”
On-page SEO best practices so more of the right kind of people find you (no new Pinterest pins or Instagram posts needed)
Two revision phases so you’re left feeling confident in your business with the words on your site
One final version of website copy with words designed to sell
Yesss! Let’s get it started!!
You breathe a huge freakin’ sigh of relief. One that makes your shoulders relax because weight has been taken right off ‘em.
And what’s that weight? It’s the pressure of figuring out how you’re gonna work with the people you want to work with. It’s the pressure of figuring out how you’re gonna cut back on your workload while still making money.
All that pressure is gone. Because you have figured it out.
It starts with your words.
And you’ve trusted an expert to handle the crafting of your website words. So you can get those perfect readers who are ready to take the plunge with you. And that means you’re able to take a workload cut and make money doing it.
Is that picture sounding pretty damn good?
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