Creativity & Productivity
Brand Voice & Messaging
It's not always ideal to outsource everything, and writing can be a daunting task to check off of your to-do list. That's why I'm spilling the ink on all things copywriting, brand messaging, marketing, and more!
SEO & Marketing
Blogging about the same thing, like your latest wedding, gets difficult because it can be so time consuming. And sometimes you feel like you’re saying the same thing over and over.
What are you even supposed to write about? And how many times can you talk about your beautiful brides before it gets to be too boring for your prospects? And even then – are you blogging about the right things to book new clients?
Writing what I call “educational and evergreen” posts is a great way to break out of that rut of what feels boring and overdone.
These posts will give your clients valuable info as they shop around for wedding photographers. And it’ll showcase your own expertise and authority as a wedding photographer, which will put you on the table for hire.
Here are a few blog post ideas for wedding photographers to help you get started! (And I’m giving you some potential keywords to focus on, too!)
If you’re struggling with ideas for new blog post topics, I’ve gotcha covered!
Keywords to focus on: locations for engagement photography in [your area]
This is a great way to educate your clients and potential prospects about the best places in your area for engagement photos.
You can use this post as a roundup, and add in photos you’ve taken from past engagement sessions! Use it as a double whammy — give them that great information, while also showing off how much of an amazing photographer you are.
If you’re feeling really ambitious, you can break this up even further based on location type. If you live near some gorgeous beaches and a breathtaking city backdrop (looking at you, Miami wedding photographers!), write up two blog posts. Focus one on the top beach locations in your area, and another on the top city locations in your area.
Keywords to focus on: planning your wedding day timeline
In the early stages of a couple’s wedding planning process, they’ll need to start thinking about the wedding timeline. When to have the ceremony, how long should the reception last, all that jazz.
One thing they might not even think about? How to plan it with you in mind. And you know that matters when it comes to giving them the best possible wedding photography experience!
Give them those details in a post geared towards planning the wedding day while keeping you, the photographer, in mind!
And use that keyphrase up there to draw in some good traffic.
Keywords to focus on: best outfits for engagement session
Figuring out what to wear for a photo session causes way too much stress. Or at least it did for me. I didn’t know what would look good in the photos (I totally figured I should stay away from floral patterns), I didn’t know where to shop.
And you know who I depended on. Yep, my photographers (thanks, Shauna and Jessica (; ).
Write up a blog post that discusses what to wear during an engagement photo session. And use it as a curation of outfit inspiration by using photos of your past clients! Show off what your couples wore in front of your camera (and then you can also add an internal link on where you had those photo sessions if you decide to write up that post!).
Keywords to focus on: first look on your wedding day
First looks are becoming more and more common.
And while some of your trendier prospects have probably heard of a first look, some others more than likely haven’t. Or at least, they don’t understand why they should have one.
Remember, for the most part, your clients and prospects have never planned a wedding before, so they’re not privy to the lingo.
Write up a great educational post on why clients should do a first look on their wedding day, what to consider if they’re thinking about it, and what it can do for their wedding photos!
Keywords to focus on: what questions to ask my wedding photographer
If you only choose one blog topic from this list, let it be this one. Here’s why:
Yes, it’s great to give awesome, valuable information for all of your brides who’ve already booked you.
But, a huge part of blogging for your wedding business is to do what? Book new clients. Otherwise… well, you won’t be addressing all of the potential clients that are looking to invest in a photographer.
So when you’re coming up with blog post topic ideas, think of a client’s timeline for booking a wedding photographer. If you’re only blogging about locations, or venues, or what to wear to an engagement session, you’ll only be reaching a select group of couples — and chances are they’ve already invested in a wedding photographer for their day.
When you’re blogging, be sure to write up content that’s geared towards prospective clients before they’ve invested in a photographer.
The best way to do that? Think of any questions couples might have as they’re looking to book a wedding photographer. Like this one!
I totally get that blogging can feel difficult or mundane. Especially if you feel like you have to keep blogging about the same. Thing. Over. and. Over.
But hopefully this list of blog post ideas for wedding photographers will help you break out of that rut!
Plus, if you use some of those keyphrases, you’ll take another step toward bringing in some more traffic and prospects!
And, hey. I also understand that not everyone has the time or even the desire to sit down and write a fully fleshed out blog post that’s focused on potential clients and SEO, no matter how many ideas you’ve come up with. If that’s the case, let me know! I’d be more than happy to help you out in any way I can.