Lifestyle
Marketing
Blogging + SEO
Brand Voice + Messaging
Copywriting
Search
Curl up on the couch (or your beach chair!) with your pup and settle in - we're learnin' some copywriting today! From brand voice to writing words for your brand - I'm dishin' it all.
A list of quick-wins and easy how-tos to spruce up your copy (in as little as an afternoon!)
COPYWRITING TIPS
Who knew planning your dream vacation was the crystal ball you needed to figure out your brand's signature voice?
Get your pink fuzzy pen ready!
We're doin' this thing, Seventeen magazine style!
Around here, we (meaning… me, lol) believe that there is no better place than the beach, no outfit is complete without at least a little bit of dog hair. And, of course, no full brand is finished without new website copywriting (and design). So weeelllcome to the new Sipsy Ink. Come on in – take […]
VIEW THE POST
There is something so magical when you get to work with your favorite type of client. Seriously. It’s like my heart just swells with joy when I get on a video call with a potential client, and I instantly know “yep! That’s a dream client to work with.” And that’s exactly what happened when I […]
VIEW THE POST
If you’ve been around a minute or two, then you know. You know that, as a website copywriter, writing web copy is my jammiest jam! It’s my absolute favorite thing to do in my business. But it’s an investment, for sure. And you need to know what you’re signing up for if you’re thinking of […]
VIEW THE POST
Website Copywriting for Photographers | Family and Senior Photographer Melanie Foster Photography | Website Copywriting for Photographers You know website copywriting is one of my absolute favorite services I offer. Why? Because the results are just too good not to love it! And with Melanie Foster Photography, that was no different. She came to me […]
VIEW THE POST
Are you that busy entrepreneur running around with cold coffee in hand trying to figure out how the heck you’re supposed to find the time to write effective copy? It can feel overwhelming to learn about copywriting when you have a zillion other things you’re responsible for as a small business owner! Hey there, I’m […]
VIEW THE POST
Your website is a key part of your overall marketing strategy. Once your readers know your brand exists and serves to solve the challenges or obstacles they face in their lives, they move on to your website to take them through the rest of the marketing funnel. And for the most part, once your readers […]
VIEW THE POST
Your 11th grade English teacher flat out lied to you, friendo. Like really. All those 5 paragraph essays following a super-specific formula? The red marks on your page because you started a sentence with “and.” The notes in the margins because you didn’t start your last paragraph with, “in conclusion.” Big. Fat. Lies. Here’s the […]
VIEW THE POST
That TikTok “maturity” trend going around’s got me thinkin’… Maturity in a small business is knowing when to do something yourself … and when it’s time to hire a pro. I’ll be the first to admit – when I started my business, I was game to take on any and every single client. But after […]
VIEW THE POST
I loved working solely as a wedding copywriter. But I wanted to broaden my horizons, if ya will. There were so many creative and purpose-driven brands that I wanted to work with. So once I finally got to the point where I needed a branding strategist makeover, I snagged my opportunity to work with Whitney […]
VIEW THE POST
Ready to write your about page for your wedding website? When you are, be sure to read this post to avoid the top three mistakes I’ve seen wedding professionals make over and over again!
VIEW THE POST