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Curl up on the couch (or your beach chair!) with your pup and settle in - we're learnin' some copywriting today! From brand voice to writing words for your brand - I'm dishin' it all.
Get comfy and learn copy.
the Sipsy Ink Copywriting Blog
Open up!
A list of quick-wins and easy how-tos to spruce up your copy (in as little as an afternoon!)
3 Super easy ways to pack a punch with personality in your copy
popular post:
COPYWRITING TIPS
Show me the quiz!
Who knew planning your dream vacation was the crystal ball you needed to figure out your brand's signature voice?
Get your pink fuzzy pen ready!
We're doin' this thing, Seventeen magazine style!
This quiz will tell
you your brand voice persona.
How 'bout this -
You plan your dream vacation.
If you’re here… Then there’s a good chance you came from my email about how Taylor Swift’s cult-like following comes from her stories. If you have no idea what I’m talking about – then you probably didn’t come from my email! But that one has ~everything~ to do with this blog post (hence the title […]
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I am oddly obsessed with hotels. I’ll even just scour hotel websites around the globe – even if I have no plans or desire to stay in that location. I just freaking love hotels. It’s always around this time of year that I get the itch to go somewhere. So, in the spirit of traveling, […]
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Surely, it’s not just me. But on my first date with my (now) husband, he asked me, “So tell me about yourself.” And I felt exactly like Spongebob in that one episode where he forgets everything except fine dining and breathing. So when Squilliam asks his name… he can’t find it in his brain. (^^ […]
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Are you that busy entrepreneur running around with cold coffee in hand trying to figure out how the heck you’re supposed to find the time to write effective copy? It can feel overwhelming to learn about copywriting when you have a zillion other things you’re responsible for as a small business owner! Hey there, I’m […]
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Your website is a key part of your overall marketing strategy. Once your readers know your brand exists and serves to solve the challenges or obstacles they face in their lives, they move on to your website to take them through the rest of the marketing funnel. And for the most part, once your readers […]
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Your 11th grade English teacher flat out lied to you, friendo. Like really. All those 5 paragraph essays following a super-specific formula? The red marks on your page because you started a sentence with “and.” The notes in the margins because you didn’t start your last paragraph with, “in conclusion.” Big. Fat. Lies. Here’s the […]
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That TikTok “maturity” trend going around’s got me thinkin’… Maturity in a small business is knowing when to do something yourself … and when it’s time to hire a pro. I’ll be the first to admit – when I started my business, I was game to take on any and every single client. But after […]
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Ready to write your about page for your wedding website? When you are, be sure to read this post to avoid the top three mistakes I’ve seen wedding professionals make over and over again!
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