What is SEO, and How Can It Help My Wedding Business:
If you’re in any group on Facebook, chances are you might have heard about SEO and how it can help your wedding business.
But you might have heard a few misconceptions that makes SEO seem scarier than it actually is.
I’m detailing what exactly SEO is, a couple of different types of SEO, and how it can benefit your professional wedding business.
What is SEO?
SEO stands for Search Engine Optimization.
SEO sits Google (and other search engines) down and says, “okay, this is what I do, and this is what my page is about, so make my website show up when people search for these certain words.”
There are quite a few different moving parts when it comes to SEO, but for the sake of time, I’ll only be chatting about three of them.
What are the types of SEO?
On – Page SEO:
First, there is on-page SEO. If you hear someone talk about SEO, this is more than likely what they’re referring to.
On-page SEO includes several different things each page needs to have in order for Google to really understand it.
Some of these things are:
- well-written content that gives engaging and useful information to the reader
- appropriate keywords
- appropriately sized images with alt-text
- internal links
- formatted posts separated by headers and subheaders
Off – Page SEO:
Off-page SEO is another type, and it primarily includes link building. This is also one of the most difficult things about SEO because it’s up to other people to link to your content.
It can also include social media. If you have awesome content that is circulating Facebook, Instagram, or Twitter, that can increase traffic to your website, which can ultimately help with your SEO.
The third type is technical SEO. This kind of sits with on-page SEO, considering it’s the behind the scenes of that on-page SEO checklist. Optimizing images by including alt-text and reducing the size of large images, using a secure HTTPS connection, and upgrading your site load times can all help your technical SEO.
I know it sounds intimidating, but honestly it all ties in with making sure your site gives a great user experience. If your site is fast and easy to use, you’ve got a big chunk of technical SEO out of the way.
Want a free consultation to make sure your website SEO is working in your favor? Click here!
How can SEO help your wedding business?
Now that we’ve chatted about what SEO is, let’s talk about how it can help grow your wedding business. To do that, though, I want to tell you about something called “the client’s journey.”
This is something that every single person goes through when they buy just about any product or service.
Here are the steps of the client’s journey:
- Awareness – finding something that they think they might need eventually. This usually happens through social media.
- Consideration – realizing they actually need a product or service and doing the research on it.
- Purchase – actually paying the money for the product or service.
- Service – this is where you provide your knockout service for the client.
- Loyalty Expansion – this is after the service, when the client gives referrals, testimonials, reviews, etc.
That’s probably a lot to chew on, but I just want to focus on the first two — awareness and consideration.
If you’re only posting on social media like Facebook, Instagram, and TikTok, for the most part you’re solely building on the awareness portion of the client’s journey.
When a client realizes they need a wedding photographer or a floral designer for their wedding, they might type in those keywords in the search bar on Instagram or Pinterest and then follow a few accounts or pin a few pins for inspiration.
But when it comes time to actually research who they will hire? Odds are they are heading to Google.
Why does that matter for your wedding business?
Well, when they search on Google for a wedding photographer in their area, or a rustic wedding venue in the mountains, are you showing up on the first page?
If not – then they aren’t researching with you. They are researching with a competitor.
How do we know that?
Let me drop some numbers for ya:
92% of all global internet users use Google as their preferred search engine.
90% of users don’t go past the first page of search results.
75.1% of all clicks go to the first. three. links.
All of that to say: having a strong social media presence is not enough!
Don’t get me wrong – social media is definitely an important aspect of a well-rounded digital marketing strategy. But! Only relying on your social accounts means you’re losing out to the vast majority of people who use Google and other search engines to do their heavy research.
How do you boost your SEO for your wedding business?
It starts with your blog!
Posting consistently on your blog with engaging written content in addition to beautiful photos from your latest wedding will boost your rankings on search engines like Google. That way, when your dream client starts the consideration phase of their client’s journey, you will be popping up first.
And I’ll let you in on a little secret — that engaging written content? That’s what Google is really looking for more than anything else.
Their mission is to organize the world’s information to make it accessible and useful.
That’s just fancy talk to say they want to make sure their users get the information they’re looking for.
So if you write engaging content that answers the questions of what your potential clients are asking? Your odds of your wedding business getting ranked on Google’s first page go up.
And there you have it! Now you know a little more about SEO and how it can help boost your professional wedding business.
If you have any other questions or if you’re looking to outsource your blog writing to boost SEO rankings, contact me here.