I freak the heck out over website design. Like there’s something so satisfying about landing on a website and realizing – holy cow, this design is incredible.  Maybe it’s because I’m a visual learner – or just a very visual person. But whew! Great website design is just *chef’s kiss*. So as a creative business […]

If you’re here…  Then there’s a good chance you came from my email about how Taylor Swift’s cult-like following comes from her stories. If you have no idea what I’m talking about – then you probably didn’t come from my email! But that one has ~everything~ to do with this blog post (hence the title […]

I am oddly obsessed with hotels.  I’ll even just scour hotel websites around the globe – even if I have no plans or desire to stay in that location.  I just freaking love hotels. It’s always around this time of year that I get the itch to go somewhere. So, in the spirit of traveling, […]

Surely, it’s not just me.  But on my first date with my (now) husband, he asked me, “So tell me about yourself.”  And I felt exactly like Spongebob in that one episode where he forgets everything except fine dining and breathing. So when Squilliam asks his name… he can’t find it in his brain. (^^ […]

Around here, we (meaning… me, lol) believe that there is no better place than the beach, no outfit is complete without at least a little bit of dog hair.  And, of course, no full brand is finished without new website copywriting (and design).  So weeelllcome to the new Sipsy Ink. Come on in – take […]

There is something so magical when you get to work with your favorite type of client. Seriously.  It’s like my heart just swells with joy when I get on a video call with a potential client, and I instantly know “yep! That’s a dream client to work with.”  And that’s exactly what happened when I […]

If you’ve been around a minute or two, then you know. You know that, as a website copywriter, writing web copy is my jammiest jam! It’s my absolute favorite thing to do in my business.  But it’s an investment, for sure.  And you need to know what you’re signing up for if you’re thinking of […]

Website Copywriting for Photographers | Family and Senior Photographer Melanie Foster Photography | Website Copywriting for Photographers You know website copywriting is one of my absolute favorite services I offer. Why? Because the results are just too good not to love it!  And with Melanie Foster Photography, that was no different. She came to me […]

Are you that busy entrepreneur running around with cold coffee in hand trying to figure out how the heck you’re supposed to find the time to write effective copy?  It can feel overwhelming to learn about copywriting when you have a zillion other things you’re responsible for as a small business owner! Hey there, I’m […]

Your website is a key part of your overall marketing strategy. Once your readers know your brand exists and serves to solve the challenges or obstacles they face in their lives, they move on to your website to take them through the rest of the marketing funnel.  And for the most part, once your readers […]