We ain’t got all the time in the world – especially as business owners!  So, today? I’m giving you a tip that’ll make life a little easier for you when it comes to showing up and marketing yourself!  Lemme explain how to repurpose blog content for social media and how you can turn one single […]

Your website is a key part of your overall marketing strategy. Once your readers know your brand exists and serves to solve the challenges or obstacles they face in their lives, they move on to your website to take them through the rest of the marketing funnel.  And for the most part, once your readers […]

Blogging for Creatives and Purpose-Driven Brands | Positive Equation Since working as a content and copywriter for Georgia Aquarium, I have a major soft spot in working with purpose-driven brands and nonprofits. Huge bonus if those brands are also on the creative side!  And wouldn’t ya know it! Dana Snyder of Positive Equation is exactly […]

Your 11th grade English teacher flat out lied to you, friendo.  Like really. All those 5 paragraph essays following a super-specific formula? The red marks on your page because you started a sentence with “and.” The notes in the margins because you didn’t start your last paragraph with, “in conclusion.”  Big. Fat. Lies. Here’s the […]

The Kate Collective The Before:  Katie from The Kate Collective reached out to me about getting some brand new website copywriting for her brand.  She’s a Showit website designer and branding strategist who works with creative entrepreneurs and wedding professionals. And let me tell you – she’s absolutely phenomenal at what she does!  Katie wanted […]